Moonbirds is a crypto-native IP project that combines digital asset–based intellectual property with tangible consumer goods businesses. Centered around the Moonbirds NFT collection, widely regarded as one of Ethereum’s leading NFT projects, it adopts a structure that links the cultural value accumulated by digital assets with the distribution of physical, collectible products. The BIRB token functions not merely as a utility token or marketing instrument, but as a coordination layer that connects character IP, community, products, and distribution into a unified cycle. Through this approach, the project aims to attract mainstream consumers unfamiliar with digital assets and pursue a sustainable growth model that simultaneously generates recurring revenue and builds long-term brand recognition.

NFT