The Woori project aims to build a Web3-based K-culture ecosystem centered on Korean cultural content such as K-pop, K-dramas, K-movies, and K-webtoons, connecting creators, fans, and brands in a circular model of content creation and consumption. Woori provides creators with new funding mechanisms, including fan-based micro-sponsorships, brand collaborations through product placement (PPL), and reward programs. Fans are positioned not merely as passive viewers but as co-creators who actively participate in the content creation process, while brands can expect enhanced marketing effectiveness through natural in-content exposure (PPL) and direct engagement with global fandoms. The WOORI utility token sits at the core of the Woori ecosystem and is used for content creation sponsorships, platform fee payments, participation in brand collaborations, access to fandom-tier benefits, and payments for physical merchandise and tickets.

미디어/스트리밍엔터테인먼트